Features and improvement ideas

 

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Track Saves and Shares on Instagram Insights

When I look at insights for a post I can see how many have shared the post to friends within Instagram, and how many have saved/bookmarked it to a collection. I strongly believe that this is far more important to track than comments and likes, as they become more and more irrelevant. If we’re to stay ahead of the curve and make sure we create real engagement, this is something we can use to evaluate the performance. 
 
Is this something that could be added to the Analytics tab, using the Instagram API?
  • Guest
  • Dec 2 2019
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  • Guest commented
    15 Jan, 2020 01:55pm

    I can't express enough how much time this feature will save me! 

  • Guest commented
    10 Jan, 2020 01:26pm

    @anne tracy: That makes sense, I hope they implement that.

     

    As for shares, I think in combination with saves they give you a good idea of what value your content holds to the recipients. If you combine them and divide by reach, you could easily track how large percentage that think the content hold value either for yourself at a later time (save) or for a friend right now (shares). That's the highest praise your content could get, I would argue.

     

    I'm currently using this formula, calling it relevance rate.

  • Anne Tracy commented
    2 Jan, 2020 04:20pm

    100% Agree and would love to see shares included in analytics.

    I also think I read somewhere that the Instagram Algorithm is going to be giving shares and saves (saves is currently tracked by later) more weight than likes and comments.