This specific feature allows users to capture emails for their newsletter at the same time they are directing customers or clients to their shop or posts. Right now I have a client who refuses to switch to linkinbio because another link redirecting service offers the newsletter sign up option. It makes it so much more complicated for me as a devout Later user, because I have to upload and schedule the Have2have.it images with links as well. The other reason why she uses it is because you can add more than one link to each image. This is beneficial for her business because sometimes we direct relevant traffic to her blog and her podcast.